Queens Cross
Calm and connected living
in London’s Royal Docks
Launching a place for timeless but progressive city living, with facilities you’d only expect at one of the capital’s best members’ club. A place where you can recharge in the secluded gardens and private residents’ club. Or crush KMs on the rooftop running track. Before heading out to the City, only 10-minutes away.
This is Queens Cross.
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Client
Mount Anvil
DATE
Sell it
2019
2022
With a name inspired by its location, you’ll find Queens Cross nestled between the Elizabeth line and the Royal Victoria Dock. This idea informed the identity; from logo to wider brandworld.
At the centre of our brandworld is the diamond intersection, inspired by Harry Beck’s revolutionary London Underground map.
Part of Queens Cross’ unique story is its private residents’ club; Eden House. A one of kind space that takes city living facilities to the next level. To the roof in fact. So, alongside an already extensive suite of collateral for Queens Cross (typeset in two languages) we developed a name and identity for the residents’ club.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
A huge thank you to all involved. In particular, Xxxx, Xxxx, Xxxx and Xxxx.
